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Reiss is the founder of A Girls Guide to Cars—a digital site that engages women in conversation about cars and the life they live in and around cars, through content, events and social media. She also serves as the juror of the World Car Awards, the leading body recognizing excellence and innovation in automotive, president emeritus of the International Motor Press Association, which leads the industry’s finest automotive journalists and public relations executives and connects audiences with cars by creating compelling content. Reiss is also an author, journalist and content developer, jewelry hobbyist and mother.

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