DeVere works with automotive retail locations to become Certified Female Friendly®, learning how to create a culture and experience that attracts and retains loyal women customers. The AskPatty.com Certified Female Friendly® program includes marketing and advertising programs that resonate with women.
She is a social media marketing to women expert, automotive journalist, car care & safety spokesperson who has worked with many automotive brands; Michelin, J.D. Power and Associates, National Automobile Dealer Association, Automotive Service Association, Mercedes, Benz, Motor Oil Matters, Shell, Pennzoil, Quaker State, Mobil1 and Turtle Wax to name a few, to improve the experience of women at automotive retail locations and reach women through innovative marketing to women initiatives.
DeVere is a sought after speaker and often quoted automotive industry pundit on marketing to women, educating women on automotive topics and social media strategy.
The AskPatty.com Automotive Advice for Women website and blog and article content has been featured by the New York Times, Forbes, Wall Street Journal, CNN, Oprah’s O Magazine and Women’s Day. DeVere does frequent radio and television appearances and has been included in several influential books and case studies on how to market to women and social media marketing, Maddy Dychtwald, “Influence: How Women’s Soaring Economic Power Will transform Our World for the Better”, Paul Gillin, “The New Influencers,” “Secrets of Social Media, Lisa Witter and Lisa Chen, “The She Sport” and more recently featured in a new book for the tire industry by Roger McManus, “Entrepreneurial Insanity in the Tire Industry.”
Her message: “Women are just as passionate about the cars they drive as the guys are. Creating an experience that “WOW’s” women will increase market share, drive ROI and differentiate automotive retailers.”