Caplan is the co-founder of BrightCatch Media, a boutique marketing agency specializing in content creation, social media, digital advertising and experiential marketing. She leads BrightCatch’s automotive clients working with brands such as Bentley, Ferrari, Rolls-Royce, Bugatti, Porsche, Jaguar, Land Rover just to name a few. Caplan is also the founder of Heels & Horsepower – Texas’ first lady-owned supercar and ultra-luxury car club. She is also co-owner of Cavo Coffee & Cleo Roasting Co. with her husband, Michael.
Caplan was the former Group Publisher at SagaCity Media where she oversaw business operations for Houstonia, Love Wins Texas Weddings, Aspen Sojourner, Vail Beaver Creek, Colorado Summit, Park City and Salt Lake/Park City Bride and Groom, Love Wins California Weddings and Galveston Visitor Guide. Directing the print and digital sales teams, marketing, events, community outreach and production from February 2014 through May 2017.
With over 20 years of luxury automotive experience, Caplan worked as marketing & ecommerce director for Momentum Jaguar, Land Rover, Porsche and Volvo, where she developed expertise in the media buying and marketing realms.