Roman has extensive experience in advertising and marketing, from selling advertising for various media to working in online start-ups and finally with my own business.
Her firm, JKR Advertising, acquired the automotive division of Now Marketplace, and she then formed a new company called Now Digital. Together, the companies service close to 200 dealerships and provide comprehensive advertising solutions to the automotive community. The digital agency works as the dealership’s quarterback, analyzing and managing all vendors, and ensuring there is an adequate process in the store to support such digital efforts.
Roman wrote the business plan and developed the Partnership/Premium program at AutoTrader.com back in it’s infancy, which now generates hundreds of millions of dollars. That combined with building and selling Now Marketplace are her two crowning career achievements.
Roman is also the founder of Women in Automotive, working with other female industry leaders to create events aimed at empowering and developing women in auto. She is also a speaker at multiple dealer conferences including Women In Automotive, Digital Dealer, New York Auto Show, PCG Digital Boot Camp and various Twenty Groups. Her specialties include automotive, online strategy, SEO and SEM, web design and copywriting, and she is your “one-stop-shop” for all things automotive Internet.