With over eight years of marketing and digital strategy, Guzman’s knowledge and experience has helped her clients grow to new heights. Her drive and dedication are proven in many facets, and her expansive view of marketing was fostered by a passion for strategy and content. As the Director of Marketing for the No. 1 Automotive Dealer in Austin, Texas, she has expanded knowledge in the automotive space with budgets exceeding $3 million annually.
Guzman develops the marketing strategy for new and existing products and the implementation of the marketing strategy through campaigns, digital marketing, events, and public relations. She develops and delivers marketing and communication strategies, provides design direction for all visual communication media and ensures that the marketing objectives are implemented. Guzman’s development and refinement of all graphic standards and visual brand strategies for best in class. In addition, she oversees all social media activities and represents her clients in major trade shows and conferences, driving marketing and outreach initiatives.