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We are a trusted resource for female consumers.

CHW is the most trusted information channel for women consumers. When visiting a CHW dealership, you become part of our network and part of the solution for all female customers. Our dealers have been vetted through extensive criteria to ensure their operations align with our preferred business methods.

Our mission is to give women a collective voice, so we can become an information-sharing, collaborative group to help identify brands, auto dealers and services that deserve her loyalty and referrals. We are a trusted referral source for women who are searching for the most recommended automotive retailers in the United States.

Our promise is simple

We make car-buying fun

Purchase with confidence

Relaxed shopping experience with a consultative sales process

Committed to service after the sale

OTHER BENEFITS

  Education is valuable for our partners, dealers and consumers
  It’s our duty to keep women abreast of the latest trends in transportation
  Every positively influenced transaction elevates the entire industry
  We only partner with dealerships committed to excellent business practices
  Everyone should be treated with respect, kindness and fairness
  V.I.P. treatment at the dealership

   Highly trained sales professionals
  Transparency in all phases of the buying process
  Vehicle matching based on your wants and needs
   Commitment to your satisfaction beyond the sale
   High-value resource for ongoing maintenance and service

Our Founder, Lisa Copeland, believes in…

Lisa Copeland is a former automotive dealership principal and award-winning sales expert with more than two dozen years of experience. In addition, Lisa is an international keynote speaker, television personality, iHeart Radio host of the Cars Her Way talk show, best-selling author, podcast host and Fox Business automotive contributor.

Lisa works with automotive dealers and auto manufacturers worldwide to help them better understand the female consumer and create traditional and digital marketing strategies that appeal to the number one influencer in the world—HER! Lisa is a renowned expert and advocate for female consumers. Her call-in Cars Her Way talk show on iHeart Radio airs Sunday afternoons, and during the show Lisa and her co-host, Chris Martinez, help women navigate the often-murky waters of car buying. Her latest book Buying Cars Her Way—Don’t Go to The Dealership Alone is a practical guide for all consumers to take charge of their car buying experience.

With more than 30 years of proven success, Lisa is a dedicated pioneer in the field of automotive sales and brand strategy, coaching hundreds of businesses and speaking to sold-out audiences.

Lisa Copeland
President and Founder

Lisa Copeland is an international keynote speaker, television personality, iHeart radio host of the Cars Her Way talk show, best-selling author, podcast host, regular Fox Business automotive contributor, award-winning sales expert, and former automotive dealer principal.

Lisa works with automotive dealers and auto manufacturers worldwide to help them better understand the number-one influencer in the world – the female consumer – and create traditional and digital marketing strategies that appeal to them. Lisa is a leading expert and advocate for female consumers. Her call-in show on iHeart radio airs on Sundays, on which she and her co-host Chris Martinez help women navigate the sometimes-murky waters of car buying. Her latest book Car Buying, Her Way- The Fierce Girl’s Roadmap to the Car of Your Dreams is a practical guide for ALL consumers to take charge of their car buying experience.

Lisa’s accolades and awards include:

  • 2018 Texas Business Woman of the Year finalist- Texas Women’s Chamber of Commerce
  • 2017 Forbes Council of Coaches
  • 2018 Texas Auto Writers Association 
  • Awarded Top 100 Women in Automotive Industry in 2015 by Automotive News
  • Named to Board of Directors of Women in Automotive in 2016
  • “Women of Distinction” award, named by the Girl Scouts CTX in 2012
  • Served four years on the FCA National Dealer Council
  • Named one of the Five Most Powerful Women in Austin by the Austin Business Journal in 2012
  • Led the first FIAT retailer to break the NAFTA sales record by selling more than 100 new FIAT 500 models in one month in 2012
  • In 2015, Copeland and FIAT of Austin earned FCA’s highest honor, the Walter P. Chrysler Award for sales and service excellence
  • Recognized as #6 Best Workplace in North America by Automotive News in 2013 and 2015
  • Named “Outstanding Business Leader 2014” by Northwood University

Her success story has been featured in prominent publications including the Wall Street Journal, the New York Times, Marie Claire, Fox Business, and Bloomberg.

Cars Her Way Team Members

Adrienne Guzman
Associate Account Executive
Bruce Serbin
Public and Media Relations
Kristin Shaw
Editor-in-Chief
Joseph Cajas III
Media Agency
Chuck Bailey
Board Member
Todd Reed
Board Member

Cars Her Way Advisory Board

Liza (Myers) Borches
President / CEO, Carter Myers Automotive
Sharon Lechter
Founder, Pay Your Family First
Christy Roman
Founder, Women In Automotive
Scotty Reiss
Founder, A Girls Guide To Cars
Jody Devere
Co-Founder, Women In Automotive & Founder, Ask Patty
Diane Caplan
Founder, Heels & Horsepower
Glenn Lundy
Founder, #RiseAndGrind
Brian Benstock
VP & General Manager, Paragon Honda
Dan Moore
President, Vista Dash
Melissa Burrow
Regional VP of Sales, EFG Companies
Katie Mares
Brand Experience Expert
Chris Martinez
Automotive Dealer Expert

Our resources support consumer education and empowerment.

Cars Her Way Podcasts

Lisa Copeland along with co-hosts LisaBeth “LB” Thomas and Ryan Kramer come together in the first ever female-driven, female-focused, and female-hosted automotive show.

Each episode will include discussions around new and used cars, car buying hacks, car reviews, financing, rebates and incentives, and tips for buying and selling your next car.

Book Titles by Lisa Copeland

Crushing Mediocrity by Lisa Copeland

Are you surrounded by people who are stuck in the “status quo” or satisfied with participation trophies? Is this mediocrity your new standard?

+ READ MORE

Have you settled for a mundane existence, as it would appear millions of people have? Is that what you envisioned for your family, your workplace, or your community?

The truth is, you have the option to improve your world, rise above the status quo, and crush mediocrity.

Car Buying, Her Way by Lisa Copeland

Do you love cars, but hate purchasing them?

Lisa Copeland
Host, Cars Her Way
LisaBeth “LB” Thomas
Co-Host, Industry Expert
Ryan Kramer
Co-Host, Car Buying Analyst

Trusted Dealer Partners

Select a dealership below to be connected with the dealer or download your Preferred Pricing Certificate.

Austin, TX

Houston, TX

Cars Her Way Reviews and News

20Aug 19
Buy a Used Buick for your Teen Driver (and other solid advice from U.S. News)
Buy a Used Buick for your Teen Driver (and other solid advice from U.S. News)

Jamie Page Deaton, executive editor of U.S. News Best Cars, is on a mission to find cars that not only keep teens safe but help them develop good and safe driving habits. “Every year when I was in high school, at least one kid died in a car crash,” Jamie says. “I realized, ‘wow, I was doing a lot of…

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